CA’s Social Media Strategy

CA Logo 4What happens when an organization like Columbia Association (CA) has nearly two dozen social media accounts?

“When you look through 13 Facebook pages and nine Twitter pages, it just becomes overwhelming for people to find what they need and dilutes our social media presence,” said CA President Phillip Nelson.

Over the past few months, the Communications and Community Engagement team worked to centralize and strengthen CA’s online presence. Keeping in mind that “less is more,” Communications decided to merge CA’s multiple social networking accounts. Don’t worry, though; residents still will get the same amount of information.

“We are interested in making it easier for residents to engage with CA and find the information they have come to rely upon,” said Celeste Olinger, director of Communications and Community Engagement.

CA now has one Facebook account and one Twitter account where the community can get the news they need about CA, and most important of all, engage with the organization.

CA already has seen positive results since the merge. “The level of engagement from the community has increased on all of our Facebook and Twitter pages,” Olinger said.

Get social with CA:


1 Comment

Filed under Columbia News

One response to “CA’s Social Media Strategy

  1. Timothy Duquette

    I like the social networking app you use to tell people , I get an iPhone , and I get a lot of social network app , I am active on Facebook , Twitter , and little bit on insrgarm , and I do flicker is kind of like insrgarm but not really , is will be so cool if you all allow it in CA account , I love to stay active on what going on with the Columbia association , life will be cooler as we know it

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