Have you seen the new Columbia Association (CA) logo yet? If you haven’t, let me tell you, it’s pretty awesome. The previous logo with the People Tree symbol was great, but it was time for something new. (But don’t worry, the actual physical People Tree sculpture isn’t going anywhere!)
You might be asking yourself, “Why change the logo now?” Well, for starters, CA doesn’t own the People Tree image and, practically speaking, it would be better if we used a logo that we owned. We also wanted to develop a logo that could be easily adapted for a variety of uses and would accurately reflect the values of the organization.
The marketing department at CA and Redhead Companies, a marketing communications company located in Ellicott City, Md., worked collaboratively to create the new CA logo. Throughout the process, it was important to CA that the logo be fresh and exciting while still embodying the vision upon which Columbia was founded.
The new logo represents our past, present and future. It’s a new, evolved tree that features blue and green people with open arms connected to one another in a blue and green treetop shape. It’s designed to be flexible, and there is a family of logos with different versions to accommodate various uses. One version features the full tree with the words “Columbia Association” spelled out, while another features just the “treetop.” Some versions also abbreviate Columbia Association to just CA.
As you’ve probably noticed, the Columbia Association has numerous facilities and places where the logo can be seen. And as you probably can imagine, it’s going to take some time to get the new logo in place on all of the trucks, equipment, building signage, membership cards, uniforms and all that. It is our hope that, as we continue to look toward the future, we can continue to exceed the expectations of the Columbia community with innovative thinking and exceptional services and products. The new CA logo is just one of the ways we’re defining the CA brand to reflect our mission to improve the quality of life for the people who live, work or play in Columbia. For more on this you can read our new logo FAQ page. Check out our video introducing all the exciting new changes!
— Written by Aria White